AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

Syftet med uppsatsen var att undersöka om man kan påverka en användares förtroende för e-handel genom att med hjälp av PRIME erbjuda användaren en funktion för att återkalla eller ändra personuppgifter hos ett e-handelsföretag. PRIME är ett verktyg för att skydda användarens personuppgifter, t.ex namn, adress och kreditkortsnummer, på Internet. Användaren ska själv ha kontroll över, och veta vem som har fått tillgång till hans/hennes personuppgifter. PRIME är ännu på prototypstadiet och undersökningen genomfördes med hjälp av animationer som avslutades med Wizard of Oz-baserad interaktion med en liten mock-up. Tio personer deltog i testet.

In the palliative care there are many close encounters between the care-taker and the care-giver. To be touched is foundational to every human being and the care-giver shows his presence to the care-taker, when he touch the care-taker. Touch is an important tool for the care-giver in the care for the care-taker. It becomes a natural way of communicating. The aim of this literature study was to describe which factors that are important, for the care-taker in the palliative care, to receive touch in the purpose of feeling well-being.

Denna studie undersöker hur jämställdheten ser ut under SVTs prime-time-sändningar utifrån könsfördelning, ålder och form av deltagande hos de medverkande personerna framför kameran, samt hur fördelningen ser ut i förhållande till de programkategorier SVT har satt. Med prime-time-sändningar menas den tid på dagen då tv-publiken är som allra störst. Syftet med uppsatsen är att med en kvantitativ innehållsanalys få reda på hur könsrepresentationen ser ut utifrån nämnda faktorer och diskutera sambandet mellan resultaten och värden kopplade till de sociala könsrollerna samt huruvida prime-time har en påverkan på innehållet i programmen.De teoretiska ramarna utgörs främst av Yvonne Hirdmans tankar kring genussystemet som dels innefattar två logiker; mannen som norm samt isärhållandets logik och dels genuskontraktet som beskriver överenskommelsen om sociala beteenden och logikernas fortsatta spridning från en generation till nästa. Detta tillsammans med Halls teorier om representation och stereotyper samt medielogiken appliceras i diskussionen kring analysens resultat.Resultaten visar att alla program utom ett representeras av en majoritet män, i de flesta fall stark majoritet. Män har också en starkare representation inom alla åldersgrupper till skillnad från kvinnor där både de yngre och äldre generationerna är väldigt svagt representerade.

The aim of this study was to investigate the leaving care services provided to youth leaving residential care in Sweden. Through the use of qualitative research interviews residential care workers perception of what practical and emotional needs youth leaving care have, and whether current aftercare services meet these needs, were examined. The study further sought to compare the swedish and english leaving care services. The main findings of the study were that the residential care workers interviewed expressed that they had a good working relationship with the local social services and that they through the residential care services were able to provide some degree of aftercare. They further identified loneliness as the most prominent emotional need of youth had after leaving care.

The study aimed to evaluate picture communication during clinical as-sessment and intervention procedures in paediatric care. As part of the project KomHIT (Augmentative communication in paediatric health care settings) care professionals at different care units were provided with education and designed pictorial supports. These consisted of appointment letters with pictorial support, visual schedules and communication boards with both general and specific vocabulary. Care professionals and parents to children with and without communication disabilities participated. Survey data from care professionals and parents at five care units was supplemented with qualitative data from an interview with a multiprofessional group at one of the care units.

The purpose of this study was to look into the work of care organizers for elderly care, in three municipalities in southern Sweden, and how they use the law and local guidelines to evaluate the need for home care. The intention was to determine if presence of relatives makes a difference in the needs assessment and if the care organizers practice harmonize with the guidelines. To do this, we did a qualitative study alongside with analyzing each of the local guidelines. By interviewing five care organizers, we were able to see their side of elderly care and how they combine the law and local guidelines in their daily work with elderly care. Our main themes are, in short, the law and local guidelines, the view of care organizing and needs and also closeness to relatives.

Background:The adult inpatient psychiatric care is regulated by law and allows certain amount of coercion, most commonly restraint, forced medication and seclusion. To be treated according to this law you need to suffer from a serious mental disorder, oppose to the care and have an indispensable need of care. Many studies describe patients experiences to be treated with coercion but few about health care workers experiences.Aim:To describe health care workers experiences of performing coercion in psychiatric compulsory care.Method:A literature review was made and eight articles is the basis for the result.Results:From the articles used inthis study four themes were created. These are coercions impact on relations, health care workers feelings during coercion, coercion as a necessary evil and health care workers need for reflection. The themes are presented as headlines in the result.Conclusion:To use coercive measures brings out many different feelings among health care workers.

Palliative care is founded on a holistic attitude, with the goal to alleviate suffering when a cure is no longer possible. Palliative care affirms life and regards dying as a normal process, providing possibilities of a quality time for the patient and family. Studies show that an increasing number of people choose to live the final phase of their life in their own home. A requirement for end of life care is an effective team work, where the nurse is responsible for more advanced care, and the caregiver?s provides the immediate care.

This thesis examines information seeking and information needs at the Swedish Government Offices. The Government Offices comprise the Prime Ministers Office, the Government Ministries and the Office for Administrative Affairs. Approximately 4 500 members of staff are employed, of whom around 120 are political appointees. For this study, interviews have been conducted with 15 senior officials and political appointees at the Government Ministries and the Prime Ministers Office. The interviews have been supplemented with literature studies based on user studies research in library and information science.

The aim of this study was to describe peripheral vascular patients´experiences of quality of care in connection whith ambulatory care, and to identify if ambulatory treatment responded to patients´expectations..

In Sweden approximately a half per cent of the population have diabetes mellitus type 1. Self-care responsibility is a part of the treatment. Orem?s self-care theory has been used as theoretical framework. The purpose was to describe what it means to be young and have diabetes mellitus type 1.

This final thesis aim to create a support that can decrease the uncertainty when planning the cable drum flanges lines that produces cable drums in the interval 100 to 320cm in diameter at Vida Packaging in Hestra. The purpose attains through finding an optimal batch size that minimizes the total storage cost and order prime cost, without degenerate delivery capacity to the customer. Through survey the sale and stock balance development during 2005 and 2006 for cable drums in Hestra and give alternative suggestions how to plan the production after installing a new cable drum flanges line. The study also explores different ways of working during product change in existing nailing line, to minimize the order prime cost. Vida Packaging in Hestra is a part of the Vida group, which is Sweden?s largest privately owned sawmill group with seven sawmills placed all around southern Sweden.

The purpose of this study was to understand what the care recipients considering as care quality in their long-term eldercare. Our intention has been to contribute a bit to the development of the care work. Previous studies show that user surveys are carried out regularly but there is very few studies that are based on care recipients own opinions and experiences. The main questions in the study have been to examine what is considered as good elder care from a user perspective. Even to understand the characteristics of a good meeting with the care staff and also examine how the elder care in Nybro municipality can improve.

AbstractThis is a story about the Swedish Prime Minister Olof Palme and his struggle against USA´s war in Vietnam in the late 60´s and the early 70´s. We follow the young Palme from his childhood to his travels to America and Asia, there he learns what true poverty means. Further we see Palme change side from his conservative background to a new social idealist. In Prag he learns to truly mistrust communism, an ideology he later in life paradoxical will be accused to stand for. Palme´s politic interests seems to take a great step forward when he starts to write articles in the Swedish newspaper Svenska Dagbladet, there he?s writings take more and more colour from Palme´s own politic stands.